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Content Marketing: Make It All About You – and Your Customers
A friend and I were recently discussing online marketing. She told me, “When I visit a new site, the first place I go is their blog.” It used to be enough for companies to have a static website. Now,...
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Marketing Tips Tuesday! Built by Association – Make Your Marketing Content Count
When creating your website or marketing content, or curating content produced by others, you’ll be judged by the company you keep. Building trust in you and your company’s products and services...
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Christmas in July
When’s the last time you gave? Towards the end of the year, as the holidays approach, many business owners send out greeting cards, emailed letters or office-appropriate gift baskets. Not only do...
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Are You Making the Right Marketing Connections?
Maximizing your marketing time and money is more important than ever. The right balance of: In-person + In-print + Internet = Income! Used to be, most small- and mid-sized businesses had only a...
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Want People to Give You the Business? How to Build a Client Relationship
by Martha Spelman “People want to work with people that they know, like and trust.” — anonymous So how do you make that happen? Make a concerted effort to build a client relationship in-person and...
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